Sally Beauty

Social Media Manager, Emerging Platforms

Job Location US-TX-Denton
Posted Date 2 months ago(7/27/2021 4:34 PM)


Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.


The Social Media Manager, Emerging Platforms and Operations will own the evolution and development of the social media strategy and execution of new to market social platforms and communities. Having an analytical test and learn mentality, this social manager will build measurable and scalable programs to immerse SBH brands into new and up and coming platforms. This role will also own social media operations for the social media team including, but not limited to, playbook development, software maintenance, social media training sessions with store teams and partners, and campaign reporting.


“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”


Emerging Platform Execution

  • Owns the development of strategy, along with the Sr Director, and execution of new and emerging social media platforms such as TikTok, Clubhouse, Twitch, LIVE streaming, etc.
  • Owns Social Media Content Creation for New Platforms, creating content on a regular basis in partnership with internal creative teams and outside sourcing to fulfill calendar
  • Partners with Sr Social Managers to educate, integrate, and implement new platforms into respective brand’s social strategy
  • Builds measurable and scalable testing programs for new social media platforms
  • Researches and evaluates industry trends, audience behavior, and growth patterns to determine white space opportunities for SBH brands

Social Team Operations

  • Manages and runs all LIVE event operations for SBH brands across social media platforms, including but not limited to Facebook, Instagram, YouTube, TikTok.
  • Develops social media playbooks for store and local teams for marketing activations and translate brand level social media marketing program to store account level.
  • Partners with HR, Store Teams, and PR for employee social media activation
  • Develops and facilitates social media training for internal and external partners as needed
  • Supports Sr Director with ad-hoc projects and tasks as assigned


  • Builds measurable and scalable testing programs for new social media platforms
  • Researches and evaluates industry trends, audience behavior, and growth patterns to determine white space opportunities for SBH brand


Minimum 3-5 Year’s Experience in Social, Marketing, Communications, Retail Store Marketing, or similar field

  • Must have experience with emerging platforms such as TIkTok, Twitch, Live Streams, Audio Channels
  • Experience with Audio and Video development a plus
  • Must have experience developing social media strategy and execution plans on behalf of a brand
  • Must understand social media metrics and performance
  • Experience working cross-functionally from both a centralized and decentralized team
  • Experience with social media enterprise software (Khoros, Sprinklr, etc) and Project Management Software (Workfront, Wrike, Etc)
  • Experience developing and implementing localized strategizes that ladder up into national activations
  • Experience translating insights to actionable marketing activations


We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

At SBH, we remain committed to protecting the health and safety of all our customers and associates and maintain the following COVID-19 Precautions:

  • Personal protective equipment provided or required
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place
  • Remote interview process
  • Temperature screenings

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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