Sally Beauty

VP, Marketing Operations & Field Marketing

Job Location US-TX-Denton
Posted Date 5 months ago(5/12/2021 11:50 AM)


Our Marketing Department is an important growth driver for Sally Beauty Holdings (NYSE: SBH) and we will be significantly investing in our team organization and capabilities over the upcoming year!


This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does marketing fuel your creative fire? If so, we’re looking for someone just like you for our VP of Category & Field Marketing position located at our Headquarters in Denton, TX. 


The Vice President, Category Marketing & Operations is primarily responsible for increasing sales and growing our customer base by creating and implementing effective strategic category plans, across Owned Brands, Categories and vendors, that include relevant market analysis, identification and engagement across all channels of communication. Additionally, the Vice President, Category Marketing and Operations strategically leads all field marketing and local-level support, ensuring that in-store and grassroots marketing initiatives align with corporate objectives.


“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”


  • Plans and directs cohesive category/product marketing strategy to drive SBS and BSG store traffic, brand preference and sales overall and across specific consumer targets. Lead go-to-market planning cross-functionally, working closely with leaders of Media & Content, CRM, Creative and E-commerce to develop multi-channel campaigns across all touch points.
  • Works closely with merchandising partners to develop and operationalize go-to-market brand/vendor plans. Oversee a team of category marketing professionals charged with delivering strong brand/vendor strategy and stewardship, national and local advertising and detailed brand/vendor specific marketing plans.  Responsible for articulating product and category positioning, developing launch and other marketing tools to grow category share. 
  • Research, analyze and develop holistic marketing plan for Owned Brand portfolio, partnering with VP’s of Product Development and Merchandising, to create relevant and differentiated positioning strategies, ensure alignment and consistency of message across all consumer touch points and best-in-class launch execution.
  • Build field marketing department capabilities, recruit and lead a team across U.S. and Canada for both BSG and Sally; identify key consumer/customer segments by region/store and develop local -level strategy, including all grassroots campaigns and in-store execution.
  • Sets department and channel goals and KPI's.


  • Bachelor’s degree required, preferably in marketing or related field; MBA preferred
  • 15+ years of experience with category and product strategy, consumer insights, and executing large-scale, complex marketing programs
  • Strong omni-channel retail marketing and operation experience, particularly in collaboration with Merchandising to build both brand/category-specific and company-wide marketing plans across channels
  • Success building a field marketing organization, and translating corporate priorities and strategy into tactical store execution
  • Talented leader and manager of internal and external teams, with skill scaling a department
  • Excellent written and verbal communication skills

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

At SBH, we remain committed to protecting the health and safety of all our customers and associates and maintain the following COVID-19 Precautions:

  • Personal protective equipment provided or required
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place
  • Remote interview process
  • Temperature screenings

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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