Sally Beauty

Digital Content Specialist

Job Location US-TX-Denton
Posted Date 3 months ago(7/30/2020 11:38 AM)


Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.


The core function of the job is sourcing, developing, and proofing content for digital marketing based on company’s business objectives and customer needs. This person will monitor trends to identify content gaps that would elevate the brand’s positioning and relevancy.


“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”


  • Submit all creative request for digital marketing campaigns
  • Own and manage CMS for digital marketing channels
  • Maintain updated asset specification guide
  • Partner with COE to ensure asset deliverables and style guidelines for all campaigns
  • Responsible for 1st round proofs of all digital marketing campaign assets
  • Distribute campaign assets to agency partners for build and flighting
  • QA all digital marketing content and creative before launch
  • Work with marketing strategy partners to coordinate assets for co-op marketing program
  • Identify unique content needs supporting assets for each customer persona and digital marketing platform
  • Support content and editorial strategy by sourcing assets and/or identifying gaps
  • Leverage internal and external data sources to quickly react to trends and cultural moments
  • Understanding of brand pillars to support development of content that greater positions authority in key segments
  • Continual learning of brand priorities, opportunities, and challenges
  • Serve as project manager for assignments given by VP or Director


  • Bachelor’s degree in advertising, marketing or related field
  • 1-3 years’ experience preferably with CPG or national brands
  • Project Management experience
  • Experience with Workfront, Adobe Creative Suite, CMS preferred
  • Expert with Microsoft Office Suite


We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe. 


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.







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