Sally Beauty

Digital Media Analyst

Job Location US-TX-Denton
Posted Date 3 months ago(7/30/2020 11:37 AM)


Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.


The core responsibility of this job is to analyze digital marketing statistics in weekly, monthly, and quarterly reports and MTA insights for quantifiable trends that can optimize ad campaigns, conversion metrics, and media spend.


“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”


  • Develop intimate knowledge of our customers journey with the brand
  • Deep understanding of digital media KPI’s and benchmarks
  • Analyze data sets and KPI trends to find actionable insights that can optimize campaign performance and improve conversion metrics.
  • Monitor customer segments to guide focus of marketing efforts and recommend better marketing segmentation approaches.
  • Leverage analytical tools to understand cross-channel and cross-device behavior to improve engagement and sales.
  • Provide insights into online behaviors and identify opportunities to optimize customer experience
  • Holistically track performance to media benchmarks and goals
  • Leverage data insights to assist in planning digital marketing campaign strategies and tactics.
  • Forecast and develop data driven testing opportunities and measurement plans for optimization roadmap
  • Deliver quick turnarounds on identifying trends/issues within a data set, creating dashboards, and making recommendations to influence business decisions.
  • Collaborate with cross-functional partners on reporting needs from an analytics perspective.
  • Present analytical results/insights to business partners to answer strategic questions and influence business decisions.
  • Partner with IT, BI and Operations team to identify and mend data gaps, source issues, and inaccuracies
  • Provide QA support for various campaign components
  • Maintain knowledge of current trends, tools, and best practices.


  • Bachelor’s degree in related field
  • 3 years of experience in data analytics, preferably within ecommerce
  • Strong proficiency in digital marketing analytics tools (Google Analytics, Nielsen Attribution)
  • Experience with business intelligence tools (Tableau)


We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe. 


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.







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