Sally Beauty

Sr. CRM Analyst

Job Location US-TX-Denton
Posted Date 3 months ago(3/6/2020 3:29 PM)


Our CRM & Loyalty Analytics team at Sally Beauty Holdings (NYSE: SBH) is expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of data driven, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Do analytics and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Sr. CRM Analyst (Sally & BSG) position located at our Headquarters in Denton, TX.


The Sr. CRM Analyst will lead analytic initiatives focused on loyalty programs, private label credit cards, email & direct mail channel insights, promotional analysis and customer segmentation.  This role will partner closely with leaders in CRM, Loyalty, IT, Finance, Merchandising and external analytics vendors. 


  • Lead initiatives related to reporting, analysis and insights for loyalty programs, private label credit cards, email, direct mail, campaign performance, and customer segmentation.
  • Build and optimize models (i.e. RFM, cluster) to improve customer communication strategy.  Collaborate with CRM and Loyalty teams to build A/B and multi-variate test plans.
  • Manage intake, execution and delivery of analytics projects.  Ensure on-time execution and clear communication of results and recommendations.
  • Conduct deep dive analysis on customer transactional and behavioral data to identify key insights that drive business value.
  • Drive efficiency in analysis and insights gathering through new tools, approaches and processes.  Collaborate with IT to automate reporting and improve analytics tools.
  • Manage customer data projects and analytics vendor relationships.
  • Identify gaps in data sources, hygiene and data collection.  Partner with IT to ensure confidence in data accuracy.


  • 5+ years total professional work experience.  3+ years of experience in analytics with an emphasis in CRM, loyalty, web, mobile, social and digital marketing
  • Bachelor’s degree in quantitative discipline such as statistics, engineering, applied math, economics, operations research, IT, information systems. 
  • Previous analytics experience at an Agency or in Retail preferred
  • Experience leading & managing an analytics team, working cross-functionally, and managing vendor relationships
  • High level of proficiency with statistical and database concepts.  Experience with a number of technologies (SQL, Alteryx, Python, R)
  • Experience with visualization tools such as Tableau, Power BI or QlikView


Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


We offer a competitive salary, outstanding benefits package that includes medical, dental, vision. Life insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement, and 401(k) with company match.


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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