Sally Beauty

CRM Analyst

Job Location US-TX-Denton
Posted Date 3 months ago(3/6/2020 3:22 PM)


Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we’re looking for dynamic, driven marketers to join our teams! We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our CRM Analyst position located at our Support Center in Denton, TX.


We are currently searching for a Marketing Analyst to join our growing Customer Analytics team.  The position is responsible for analyzing Sally Beauty Holdings’ CRM & loyalty database to uncover insights, trends, and to inform targeted marketing programs that drive incremental revenue.


  • Analyzes the performance of marketing campaigns and recommends opportunities to improve performance.
  • Performs customer segmentation based on transactional and behavioral data to drive more relevant targeted communications.
  • Performs segmentation for campaigns that are critical drivers in customer retention, upsell, and cross-sell, generating significant incremental revenue.
  • Develops propensity models to identity customers who are likely to respond/increase visitation/defect.
  • Conducts analysis of Sally’s loyalty database to assess overall health of the program.
  • Assists the Sr. Manager, Loyalty & CRM Analytics in creating insights that drive key customer initiatives
  • Integrates information from a variety of sources to arrive at a broader understanding of the Sally/BSG customer.
  • Recommends test opportunities as they relate to CRM campaigns, ensuring flawless execution of customer targeting and controls


  • Bachelor's degree required
  • Experience in CRM or Loyalty analytics preferred
  • 2 or more years of directly related experience working in a retail, CPG and/or agency marketing environment
  • Experience working with data science, marketing analytics & visualization tools (SQL, Alteryx, Tableau) required



Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


We offer a competitive salary, outstanding benefits package that includes medical, dental, vision. Life insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement, and 401(k) with company match.


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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