Sally Beauty

CRM Marketing Manager

Job Location US-TX-Denton
Posted Date 3 months ago(3/6/2020 3:04 PM)


Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we’re looking for dynamic, driven marketers to join our teams! We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our CRM Manager position located at our Support Center in Denton, TX.


The CRM Marketing Manager is responsible for leading the scheduling, QA processes, supporting strategy and ensure the overall timely and accurate execution of Email, App, Direct Mail and other Marketing and Loyalty communications across both Sally Beauty and Beauty System Group customer databases.


  • Develop and execute email, direct mail, push and SMS marketing plans by targeting relevant messaging to each customer segment, maximizing ROI.
  • Manage the execution of email, Direct Mail, push and SMS campaign setup, scheduling, testing, tagging and deployment for one-time marketing campaigns.
  • Design customer journeys through timely, relevant and personalized triggered communications.
  • Lead test and learn execution and analysis for Direct Mail, email, push and SMS marketing.
  • Track and socialize performance of marketing channel programs and leverage learnings to continue to evolve and optimize targeting and cross-sell/up-sell opportunities in appropriate channels
  • Continuously leverage marketing channel best practices to optimize results.
  • Work in close partnership with the Customer Analytics, digital, creative, IT and brand marketing teams.


  • Bachelor’s Degree required
  • 5 or more years of experience in marketing, advertising, communications or project management
  • Experience in multi-channel retail industry preferred
  • Experience in CRM or digital marketing required
  • ESP platform experience preferred
  • Demonstrated leadership, project management, & planning skills


Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


We offer a competitive salary, outstanding benefits package that includes medical, dental, vision. Life insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement, and 401(k) with company match.


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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