Sally Beauty

  • Manager of Paid Media

    Job Location US-TX-Denton
    Posted Date 2 months ago(12/24/2019 12:43 PM)
  • Overview

    Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Manager of Paid Media position located at our Headquarters in Denton, TX.


    The Manager of Paid Media is a results-driven team player with experience in leading digital marketing initiatives across paid channels.


    • Manage external agency partners in driving national and regional digital marketing goals for Sally Beauty/CosmoProf in channels such as SEM, Social, Display, and Affiliates.
    • Partner with external agencies and Sally Beauty/CosmoProf marketing and cross-functional teams to communicate the brand story and value proposition to new and existing customers.
    • Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic.
    • Understand internal KPIs and monitor and optimize campaign performance across paid channels.
    • Leverage internal and external reporting to provide digital marketing strategy support and campaign optimization.
    • Manage and reconcile agency fees and media costs
    • Proof creative assets for all digital marketing channels.
    • Attend regular meetings with cross-functional teams and agency partners.


    • Bachelor's degree in Marketing or other related field required
    • 5+ years of experience with digital marketing preferably in Retail
    • Experience with B2B marketing preferred
    • SEM, Display and Paid Social experience required
    • Proficient in Google Analytics, SA360 and Facebook Ads
    • Workfront experience is a plus
    • Strategic thinker with strong business acumen
    • Strong oral, written, and interpersonal communication skills required
    • Detail oriented and well-organized
    • Proactive and agile to work in fast paced, deadline-driven environment
    • Strong knowledge of Microsoft Office Suite
    • Strong project management and planning skills
    • Large-scale event planning experience is a plus
    • Knowledge of current trends in the field


    Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


    We offer a competitive salary, medical, dental, vision and 401(K) along with a free on-site salon, a Sally’s store, on-site gourmet café and discounted dry cleaning.


    Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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