Sally Beauty

Loyalty Marketing Manager

Job Location US-TX-Denton
Posted Date 2 weeks ago(6/19/2020 9:57 AM)


Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Loyalty Marketing Manager position located at our Headquarters in Denton, TX.


The Loyalty Marketing Manager is responsible for leading marketing strategy and driving marketing execution for our loyalty program and private label credit card. The Marketing Manager will partner closely with external vendors, CRM, Marketing, E-commerce and Store Operations to ensure delivery of relevant communications to drive member acquisition and retention.


“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”


  • Design and optimize loyalty and credit card life-cycle communication strategy to drive member engagement.
  • Develop loyalty promotional strategy and collaborate with channel owners to ensure seamless marketing execution.
  • Collaborate with Analytics team and external partners to test, learn and optimize loyalty promotions and communications.
  • Manage all loyalty promotion and program experience elements across web, mobile and stores.
  • Lead development of creative briefs for all loyalty program and credit card assets.      
  • Partner with the Creative team to ensure assets meet standards and are delivered on-time.


  • Bachelor’s Degree required
  • Minimum 5 years of relevant experience in Loyalty, CRM or Direct Marketing
  • Experience in multi-channel retail industry a plus
  • Experience with private label or co-brand credit card marketing a plus
  • Experience managing loyalty vendors to achieve program goals
  • Working understanding of Loyalty / CRM databases
  • Demonstrated leadership, project management, & planning skills



We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe. 


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.






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