Sally Beauty

  • Digital Optimization Analyst

    Job Location US-TX-Denton
    Posted Date 4 months ago(10/31/2019 3:31 PM)
  • Overview

    Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Digital Optimization Analyst position located at our Headquarters in Denton, TX.


    Drive identification of digital optimization opportunities across websites and apps for Sally Beauty ( and BSG (


    • Leverage digital analysis tools- including Quantum Metric intelligence platform, Monetate A/B testing, Google Analytics 360- to identify points of customer friction and opportunities for improvement.
    • Identify and escalate ecommerce operations issues and opportunities.
    • Provide data driven input to partners on the Digital Product and Ecommerce teams regarding site features and operations.
    • Monitor impact of site builds and A/B tests and identify opportunities for future builds.
    • Regularly review customer feedback and collaborate with analytics partners to identify and address opportunities to improve the customer experience.
    • Identify trends and anomalies and potential opportunities to resolve.


    • Minimum of 3 years of experience in ecommerce optimization analytics and experience with website analytics tools
    • Bachelor's degree


    Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


    We offer a competitive salary, medical, dental, vision and 401(K) along with a free on-site salon, a Sally’s store, on-site gourmet café and discounted dry cleaning.

    Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.



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