Sally Beauty

  • Sr Manager Social Media

    Job Location US-TX-Denton
    Posted Date 2 months ago(12/24/2019 12:26 PM)
  • Overview

    Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Sr. Manager of Social Media position located at our Headquarters in Denton, TX.


    The Sr. Manager of Social Media develops and leads the implementation of the company’s social media and public relations strategies, developing brand awareness, generating inbound traffic and encouraging product adoption.  This role coordinates with the internal Marketing teams to support their respective missions, ensuring consistency in voice and cultivating a social media influencer network.


    • Develops and implement social media strategy with clear objective, goals and KPIs - Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
    • Create and manage social media content calendar and posting schedule across all platforms in alignment with brand priorities and business goals.
    • Manage presence in social networking sites including Instagram, Facebook, and other similar platforms, posting on relevant blogs, seeding content into social applications as needed, engaging in dialogue and answering questions where appropriate.
    • Lead Public relations efforts with outside agencies by coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant public messages
    • Manage and lead brand activation event strategy and execution
    • Monitor effective benchmarks for measuring the impact programs and analyze, review and report on effectiveness of campaigns in an effort to maximize results.  Regularly provide feedback/insights gained from teams, to help evolve brand strategies. Monitor trends in social media tools, trends and application


    • 5+ years of retail experience required; retail and corporate experience preferred
    • Bachelor’s Degree from 4 year college in Journalism, English, Communications or related field
    • At least 5-7 years in social media, public relations, journalism, corporate communications or related
    • Strong knowledge of Microsoft Office Suite
    • Strong project management and planning skills
    • Large-scale event planning experience is a plus
    • Adobe Creative Suite experience is a plus
    • Knowledge of current trends in the field


    Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


    We offer a competitive salary, medical, dental, vision and 401(K) along with a free on-site salon, a Sally’s store, on-site gourmet café and discounted dry cleaning.


    Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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