Sally Beauty

  • Sr. Manager Web & App Analytics

    Job Location US-TX-Denton
    Posted Date 2 weeks ago(2/5/2020 4:59 PM)
  • Overview

    Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Sr. Manager of Web & App Analytics position located at our Headquarters in Denton, TX.


    The Sr. Manager Web & App Analytics will lead an analytics team focused on delivering insights for Sally Beauty and Cosmoprof websites and mobile apps.  This role will partner with the e-commerce team to deliver a better understanding of the customer journey, conversion and optimization opportunities to improve revenue. 



    • Lead a team of Analysts responsible for web and App analytics, reporting and A/B testing measurement for Sally Beauty and Cosmoprof.
    • Manage development and optimization of web and App reporting and dashboards focused on KPIs, funnel analysis and e-commerce sales reporting.
    • Lead analysis, insights and recommendations to improve web and App campaign performance.
    • Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data.
    • Lead tagging audits, providing best practices, and trouble-shooting to ensure accuracy.
    • Be the enterprise expert on web and App analytics and perform the most complex and challenging analysis.
    • Ensure that all analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups within the organization.


    • 7+ years total professional work experience.
    • 5+ years of experience in analytics with an emphasis in web, mobile, social and digital marketing
    • Bachelor’s degree in quantitative discipline such as statistics, engineering, applied math, economics, operations research, IT, information systems. Masters/PhD degree preferred
    • Previous analytics experience at an Agency or in Retail preferred
    • Experience leading & managing an analytics team, working cross-functionally, and managing vendor relationships
    • Experience with Google Analytics, Adobe Analytics or similar
    • High level of proficiency with statistical and database concepts.       Experience with a number of technologies (R, Python, SQL, AWS, Hive, Hadoop, Spark)
    • Experience with visualization tools such as Tableau, Power BI or QlikView
    • Working knowledge of CRM and loyalty databases and platforms


    Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.


    We offer a competitive salary, medical, dental, vision and 401(K) along with a free on-site salon, a Sally’s store, on-site gourmet café and discounted dry cleaning.


    Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.





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