Sally Beauty

Senior Director CRM & Loyalty

2 weeks ago


Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies. Our world headquarters is conveniently located in Denton Texas, just 5 minutes north of Lake Lewisville off of I35E. 


We are currently seeking a Senior Director CRM & Loyalty to join our growing team.  This position leads the strategy and implementation of comprehensive customer relationship marketing programs to drive customer engagement and customer share as well as the management of a relevant and compelling loyalty program that increases customer preference for Sally. Contributes to achievement of revenue, traffic, and expense control goals.


  • Develops best in class, quantitatively derived and insight-based targeting strategies based on robust analytics to define and prioritize the highest potential customer and deliver measurable ROI.  Leads and oversee the optimal contact strategy to determine “who gets what, when and how.”
  • Provides strategic leadership for the CRM team to deliver multi-channel CRM programs to maximize customer value and brand engagement. Establishes key results reporting KPI criteria and continually optimizes the CRM strategy based on test and control learnings.
  • Owns the customer database and direct and oversees the management and improvement of the customer database to ensure that it is accurate and effectively and efficiently used to support marketing goals and functions.
  • Sets the strategy for Sally’s loyalty program and continually drives innovation in the program to keep it fresh and relevant for the customer to retain existing customers and acquire new customers.  Establishes key KPIs for results tracking
  • Lead, develop and motivate people and teams. Collaborate with cross functional teams 


  • Bachelor's degree. Preferably in business or marketing
  • 10+ years of experience in marketing with an emphasis in direct marketing, CRM and/or loyalty programs
  • Proven track record growing and engaging audiences online and off
  • Experience managing people and teams
  • Demonstrated success building organizational capabilities through process design, recruiting and training high-performing teams and utilizing external agency partners, consultants and suppliers

We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement, and 401(k) with company match. 


Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability. 






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